I came across a cool new website on skin care. Beautystat.com was created by Ron Robinson, a former beauty industry scientist and developer. Robinson has over 20 years of experience working with brands like: Estee Lauder, Clinique, Lancome, Revlon and Avon. Robinson came to learn that the women he was creating amazing new skin care products for were very skeptical about claims made in the marketing from the brands. He discovered that women had more confidence in their friends and family when looking for a new product. And so an idea was born, to create a online community that could serve this very purpose:

“Ron saw an opportunity to establish a network where women could get this type of advice from just such trusted sources. The site enables women to benefit from the successes—and the disappointments—of others, allowing them to make informed decisions about their beauty purchases. “

Beautystat.com even offers the convenience of purchasing directly on the site, through a partnership with Amazon.com. One day Robinson hopes to connect directly with retailers though, and provide a thorough discovery-to-purchase process for women. Check it out.