Body, Bath & Beauty Blog

Burt’s Bleach?!

Posted on: November 4, 2008

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Photograph by Satoru Kikuchi

By now you may have heard the buzz that Burt’s Bees was sold to Clorox! I know I’m not the only one that sees this as an odd match. Burt’s Bees is a very successful natural health and wellness brand, that was independently owned. Clorox reportedly bought Burt’s for $913 million. “The Burt’s Bees brand is well-anchored in sustainability and health and wellness, and we believe it will benefit from natural and ‘green’ tailwinds,” said Clorox Chief Executive Donald R. Knauss. It a sort of “if you can’t beat ’em, join ’em” stance on Clorox’s part. They’ve seen a slip in sales, and they know people are being more conscious about products they use and are switching. So they’re filling in the gap in their products by buying a niche they don’t cover. Now one must ask themselves an ethical shopping question when buying Burt’s Bees: are you buying for the product or the movement?

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