Body, Bath & Beauty Blog

Mom Blogs

Posted on: October 27, 2009

Where do mothers turn to these days for information about brands and products. Statistics show that blogs are becoming a trusted source of reviews and opinions. One of the most popular blogging networks for women, BlogHer.com, did a study with iVillage and Compass Partners on how women interact with social media and blogs (view the study here). The study found:

“Of the 42 million women engaged in social media weekly, 55 percent of women participate in some form of blogging activity; 75 percent participate in social networks such as Facebook or MySpace and 20 percent use Twitter… As a result of this increased activity, the 2009 study found that women online are now more than ever before spending less time engaging in traditional media activities like watching TV (30%), listening to the radio (31%), and reading magazines (36%) or the newspaper (39%).”

Are the trials and tribulations of real moms what draws readers to these blogs? What do you think?

Check out the Mommy & Family blog section of BlogHer.com here.

-RyanNY

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